Suffolk University

How this program compares

Benchmark this program against our national recognition pages and use the key guides below to evaluate ROI, admissions difficulty, and outcomes.

Admission Snapshot

Typical admitted student: A bachelor's degree from an accredited institution with a minimum GPA of 3.0 is required, along with professional work experience in business or marketing often preferred for MBA programs. GMAT or GRE scores may be required or waived based on experience.

About This Program

A future-focused MBA concentration exploring the strategic use of AI to enhance marketing practices, customer relationships, and brand development.

Career Outcomes

Lead as AI Engineer in Business AI with artificial intelligence expertise

• 1. AI Marketing Manager
• 2. Digital Marketing Analyst
• 3. Consumer Insights Director
• 4. Marketing Technology Consultant

What You'll Learn

• Develop AI-driven marketing strategies using predictive analytics.
• Analyze consumer data with machine learning models.
• Apply AI tools for personalized marketing campaigns.
• Evaluate ethical implications of AI in marketing decisions.

Curriculum Highlights

The curriculum integrates core MBA studies with specialized marketing topics such as market research, digital marketing analytics, and AI marketing strategy.

Top Employers

Graduates work at companies like Google, Amazon, Nielsen, and Procter & Gamble.

Admissions

A bachelor's degree from an accredited institution with a minimum GPA of 3.0 is required, along with professional work experience in business or marketing often preferred for MBA programs. GMAT or GRE scores may be required or waived based on experience.

Application Materials

• Statement of Purpose: Required
• Letters of Recommendation: 2–3
• Resume: Required
• Transcripts: Official transcripts required

Academic Requirements

• Degree Required: Bachelor's degree
• GRE/GMAT: Optional or Required
• TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)