Typical admitted student: A bachelor's degree in a related field such as marketing, computer science, data analytics, or business is required, along with a minimum GPA of 3.0 and relevant quantitative coursework. Work experience in marketing or tech is often preferred.

About This Program

This pioneering online program is designed for forward-thinking professionals ready to lead at the intersection of marketing and AI technology.

Career Outcomes

Lead as Product Analyst in Business AI with automation expertise

1. AI Marketing Manager
2. Data-Driven Campaign Strategist
3. Consumer Insights Analyst
4. Digital Personalization Director

What You'll Learn

Apply machine learning algorithms to predict customer behavior and segment markets.
Design AI-powered marketing campaigns using generative models and automation tools.
Analyze consumer data with NLP for sentiment and trend insights.
Implement ethical AI practices in personalized advertising and targeting.

Curriculum Highlights

The future-focused curriculum includes courses in AI marketing research, consumer behavior, and sales, along with immersive project-based consulting experiences.

Top Employers

Top employers include Google, Amazon, Meta, and marketing agencies like Ogilvy and WPP.

Admissions

A bachelor's degree in a related field such as marketing, computer science, data analytics, or business is required, along with a minimum GPA of 3.0 and relevant quantitative coursework. Work experience in marketing or tech is often preferred.

Application Materials

Statement of Purpose: Required
Letters of Recommendation: 2–3
Resume: Required
Transcripts: Official transcripts required

Academic Requirements

Degree Required: Bachelor's degree
GRE/GMAT: Optional
TOEFL/IELTS: Required for international students (TOEFL 80+ / IELTS 6.5+)

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